When building a social media strategy for your business, it helps to learn from what other people in your industry are saying and doing. When it comes to crafting a social media marketing strategy, marketers should recognize that social media can work to build both brand recognition and loyalty (DeMers, 2014). Whether it’s gaining more followers or increasing customer engagement, businesses are discovering ways to how social media is contributing to success and growth
With hundreds of active social networks, it can be tough to know where to start when it comes to marketing a business or building an online community. It is important to have an understanding of each network, and how they can be used to support marketing tactics.
Not every social media network works for every purpose. It is important to be strategic about which ones marketers use, and where to spend the most time and resources. When implemented smartly, and through promotion of where your business is active on social, the inclusion of sharing and follow buttons, social media marketing can be an effective tool for growing online communities.
Social media helps build richer customer experiences. Every customer interaction on social media is an opportunity to publicly demonstrate customer service and enrich relationships with customers (DeMErs, 2014). For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right.
Additionally, social media also gives brands a unique opportunity to gain valuable information about what customers are interested in and how they behave, via social listening. At its core, social media marketing when done right, can lead to more customers, more traffic, and more conversions (DeMers, 2015).
Below is a cute little infographic that gives a brief description of many of the social media outlets.
Marketers that want to attract and engage social-media fans and followers — and convert them into paying customers — need to map out a clear, goal-oriented social media plan. I found the helpful graphic below takes marketers step by step through the social media planning journey (Dyer, 2014). I’m going to use these steps in my own work.
DeMers, J. (2014, August 11). The Top 10 Benefits Of Social Media Marketing, Forbes. Retrieved on October 9, 2015, from: http://www.forbes.com/forbes/welcome/
Dyer, P. (2014, October 19) 12 Essential Elements of a Social Media Marketing Strategy. Retrieved on October 9, 2015, from: http://www.business2community.com/social-media/12-essential-elements-social-media-marketing-strategy-01041718#9fTd2VeHyeW0fFBW.99