From what I’ve learned over the past few weeks, emerging media is not just about technology, but it is about the interaction between people enhanced by new technologies.
The same goes for social media. Social media helps people interact with people. These tools give marketers the possibility to add multiple dimensions to our relationships with our audiences.
2 Trends to look forward to in emerging media
1. Consumers build their own networks of communications options: Now a days rather than relying on devices such as phones and computers that are closely associated with specific networks or applications, we can mix and match devices, networks and services. If one way of communicating is not working, we can often just choose a different option. In this environment a consumer often has multiple pathways to achieve a reliable information and connections to brands and people that can help meet their needs at any given moment.
2. Wearable devices: personalised data emerges. Growing numbers of internet-accessible devices allow consumers to track their activities—for example, wearable devices collect a broad range of continuous observed data, including biometric, location and communications information.
Wearable devices may provide new avenues to deliver important consumer and market information. As a result there is a growing interest in privacy and security management as increasing amounts of personal data are generated by these devices.